Smart Packaging Market 2021 Global Size, Share, Industry Key Features, Growth Drivers, Key Expansion Strategies, Upcoming Trends and Regional Forecast by 2027
New York, July 19, 2021 (GLOBE NEWSWIRE) -- Smart
Packaging Market Overview: According to a comprehensive research
report by Market Research Future (MRFR), “Smart Packaging Market Research Report, Technology,
Application and Region - Forecast till 2027” the market market size is
projected to be worth USD 61.91 billion by 2027, registering a CAGR of 5.87%
during the forecast period (2021 - 2027), The market was valued at USD 39.82
billion in 2020.
COVID-19 Pandemic to Positively Impact the Global Market
The COVID-19 pandemic has had a significant impact on key
sectors; however, the demand for smart packaging is expected to grow. Fear
about microbial strains, as well as a raging pandemic, is expected to drive
demand for safe packaging solutions. Consumption of packaged and processed
foods is expected to increase in the future years, which auger well for the
sector. The increased awareness of the advantages of packaged goods over loose
goods can increase demand for such solutions.
Restrictions on in-store buying and a preference for online
purchasing can present a major opportunity for smart packaging manufacturers.
Customers' need for digital experiences, as well as new ways to engage them,
may fuel market demand. Brands can use the technology to appeal to customer
tastes while also gaining data on their customers' patterns.
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List of the Key Companies Profiled in the Smart Packaging Market Research
Report are:
- Stora
Enso (Finland)
- AVERY
DENNISON CORPORATION (U.S.)
- BASF
SE (Germany)
- TempTime
Corporation (U.S.)
- Thin
Film Electronics ASA (Norway)
- Huhtamaki
(Finland)
- American
Thermal Instruments (U.S.)
- 3M
(U.S.)
- R.R.
Donnelly Sons & Company (U.S.)
Recent Developments
Avery Dennison is collaborating with Schreiner MediPharm and
PragmatIC to use near-field communications (NFC) to bring smart packaging
capabilities to daily pharma items. This can enhance the patient experience
while also adding a layer of security to the products.
Friesl and Campina have partnered with Kezzler, a
manufacturer of serialization technologies, to improve the packaging and
traceability of its infant formula, Friso. The ability to track a product from
farm to the consumer can alleviate customer concerns and increase product
transparency.
iOlive has included NFC on its bottles to combat bogus
claims and assure the authenticity of its olive oil bottles. The company's mobile
application can catalog genuine products and protect customers against
counterfeit products.
Increased Demand from Food & Beverage Industry
As the demand for processed quality food rises, the food and
beverage industry is likely to boost market demand significantly. Integration
of features for increasing product shelf life and preserving aroma and taste
can augur well for the industry. Due to the constraints on transportation and
the preference for home delivery of foods, ready-to-eat and serve products are
anticipated to see a surge in demand during the pandemic. Investments in
sustainable technologies, as a result of urban eating habits, will shape the
worldwide smart packaging industry in the future years.
Browse In-depth Market Research Report (138 pages) on Smart Packaging
https://www.marketresearchfuture.com/reports/smart-packaging-market-1981
Advancement in Printed Electronics
Printed electronics embedded in smart packaging can be used
to track assets throughout the logistics chain. The addition of freshness
indicators, microbial growth indicators, gas detecting devices, and other
features are likely to drive its adoption by various manufacturers. According
to a study conducted by the Organic Electronics Association, printed
electronics are anticipated to be mass-produced by 2021. This will almost
certainly result in increased demand for smart packaging solutions. The
introduction of electronic standards to integrate them across verticals has the
potential to benefit the global industry. The use of digitalization in the
transportation sector for asset tracking may broaden the scope of opportunities
for the smart packaging market.
High Additional Costs of Products
The high additional costs of products as a result of
functional integration and plastics manufacturing may limit market expansion.
Investments in research and development for a cost-effective manufacturing
method can help manufacturers and attract new customers. Furthermore, smart
packaging disposal is a challenge for customers, with regulatory barriers
impeding market expansion.
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Market Segmentation
By Technology, Active Packaging to Lead the Global Market
Due to rising packaged goods demand, the active packaging
segment is likely to increase rapidly throughout the projection period. This
packaging is capable of controlling humidity levels, absorbing odors, and
maintaining the proper conditions to prevent rotting. Rapid industrialization
in India and China, along with a demand for better supply chain management,
will drive up demand for active packaging in the coming years.
By Application, Food & Beverages to Dominate the
Global Market
Due to the demand for fresh and healthy meals, the food and
beverage industry is expected to dominate the global smart packaging market.
Concerns about food shelf life and customer convenience may fuel the industry's
demand for smart packaging. Compliance with the most recent food safety
standards, information transparency, and brand protection are some of the perks
luring food and beverage firms to the technology. The COVID-19 pandemic has
functioned as a stimulus for protective food measures against hazardous
microorganisms, as well as a stimulant for the demand for smart packaging.
Regional Analysis
APAC to Register Fastest Growth Rate
APAC is projected to register the highest growth rate for
the forecast period owing to rising levels of health awareness among consumers.
Customers' high disposable income levels, as well as their use of consumables
and medicines, can increase the demand for smart packaging. RFID product
integration, premiumization of categories, and environmental concerns are all
expected to have a significant impact on regional market demand.
Segmentation of Market covered in the research:
Information by Technology (Active Packaging, Intelligent
Packaging and Modified Atmosphere Packaging), By Application (Food &
Beverage, Healthcare, Automotive, Personal Care and Others) and Region (North
America, Europe, Asia-Pacific and Rest of the World)
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- Ampoules Packaging Market
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- Green Packaging Market
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