Variable Data Printing Labels Market 2021 US Share, Trend, Segmentation and Forecast to 2027
Global Variable Data Printing Labels Market - Overview
Variable
data printing is a form of digital printing where elements such as text,
graphics and images are changed from one printed piece to another by using
information from an external database. Variable Data Printing Labels allows personalizing the printing
requirements according to a specific set of data.
The
continuous growth of the packaging printing industry is fuelling the overall
growth of the variable data printing labels market. The industry demands
inventory tracking and tracing solutions, and technological advancement in
printing which further augments the demand for such labels. Furthermore the
growth of e-commerce has also induced the market growth. The benefits of online
shopping such as faster delivery, easier return policies, and free shipping,
have made many customers switch from the traditional methods of shopping. This
has led to the expansion of packaging industries and various product
innovation. It is due to this reason that the market has seen growth in past
few years, and similar growth is expected to be registered in coming time.
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With the
increase in the concept of barcode scanning for the purposes of generating
invoices and the increase demand inventory tracking across the supply chain,
the variable data printing labels market is seen growing significantly.
Global
Variable Data Printing Labels Market - Competitive Analysis
The market
is characterized by the presence of many large players.Variable data printing
labels appears to be highly competitive. International players who are
increasingly expanding their footprint in the developing economy, making it
difficult for regional vendors to compete with them, especially in terms of
features such as product differentiation, product portfolios, quality, and
pricing. The market is witnessing intensified competition which is
expected to get more intensified further during the forecast period.
In 2017,
the new joint venture from Bobst and Radex has introduced three label printers,
which can print up to seven colours on a variety on substrates – paper,
self-adhesive and wet-glue labelstock and flexible materials – at production
speeds of up to 100 m/min (328 fpm) with a native resolution of 1200×1200 and
optical 2000 dpi. Central to the digital innovation of these machines is the Mouvent
Cluster, an digital printing technology based on a highly integrated cluster,
which represents a quantum leap for the industry.
Domino
Digital Printing Solutions is set to launch the new K600i White digital print
module on Stand No 9A60 at Labelexpo Europe 2017. This solution is particularly
well suited to printing high definition white text in very small point sizes
onto personal care labels and for other transparent label applications. And
with variable data printing (VDP) capability, it can be used for personalised
promotions allowing you to add individuals’ names and different places, and for
promotional games, providing a real ‘added value’ offering.
HP
introduces breakthrough solutions to enable converters to digitally print any
label. The company announced a new portfolio of solutions for digital printing
and embellishment of labels in any quantity for any application, in another
industry-leading move to transform labels and packaging printing from analog to
digital, enabling converters to profitably grow their businesses into new
markets.
Global
Variable Data Printing Labels Market - Segments
Global
Variable Data Printing Labels Market is segmented in to 4 Key dynamics for an
easy grasp and enhanced understanding.
Segmentation
By Type : Comprises – Release Liner,
and Linerless Labels
Segmentation By
Composition : Comprises – Facestock,
and Topcoat
Segmentation By
Application : Comprises –
Food & Beverage, Pharmaceuticals, Personal Care, Consumer Goods, and others
Segmentation
By Regions
: Comprises Geographical regions - North America, Europe, APAC and Rest of
the World
Global
Variable Data Printing Labels Market - Regional Analysis
Asia-Pacific
is expected to show a very high rate of growth in demand for variable data
printing labels over the coming years, owing to rising disposable incomes and
the booming ecommerce industry. The variable data printing labels market in
developing countries such as China and India are estimated to grow at a high rate
in the forecast period. China is estimated to grow faster than any other
country because of its strong economic growth along with increase in online
shopping, increased investment by packaging industries, and rapid urbanization.
China
accounts for the largest market in Asia Pacific. In China, the electronics and
appliance retailers dominate the market. Domestic manufacturers are accounting
for the increase in share of consumer electronics due to growing brand
reputation and improved technology. Factors such as rising increase in
disposable income, urbanization are some of the major factors driving the
demand for variable data printing labels solutions in the packaging.
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Top Key
Players: HP Inc.
(U.S.), WS Packaging Group, Inc. (U.S.), Canon Inc. (Japan), Cenveo, Inc.
(U.S.), 3M Company (U.S.), Quad/Graphics Inc. (U.S.), Xerox Corporation (U.S.),
Avery Dennison Corporation (U.S.), R.R. Donnelley & Sons Company (U.S.),
Mondi Plc. (South Africa), are some of the prominent players at the forefront
of competition in the global variable data printing labels market and are
profiled in MRFR Analysis.
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